Below are some of the more important functional strategies. It is important that functional strategies be supportive of the overall business strategy and consistent between themselves.
Price:
What is included in the initial price
Price level
Discounts
Terms
Product
Quality
Features and options
Styling
Brand name
Product line and related products
Warranties and guarantees
Service and after-sale items
Promotion
Advertising
Personal selling
Promotion
Publicity
Place
Distribution channels
Distribution coverage
Inventory levels and locations
Transportation methods
© Copyright 2000 Raymond S. Kulzick. All rights reserved. 000730.
This publication provides business, financial planning, and/or tax information to our clients. All material is for general information only and should not be acted upon without seeking appropriate professional assistance.