Below are some of the more important functional strategies. It is important that functional strategies be supportive of the overall business strategy and consistent between themselves.
Which level(s) of R&D to support and emphasis
between them
Basic research
Applied research
Development
New product type
New product of existing type
Improvement of existing product
Centralization/decentralization of R&D
Emphasis between product and process R&D
Innovate versus imitate strategies
Where to have R&D done
Internal
Private outside R&D contractor
University
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