Market Characteristics

   An industry or market can be analyzed for its attractiveness to a particular company or organization on a number of different characteristics. The list below presents some of the more significant market characteristics that should be considered.

Current market size

Projected market growth rate

Number of competitors, level of fragmentation

Intensity of competition

Technological skills required

Production/operations skills required

Capital requirements

Other barriers to entry

Seasonal and cyclical factors

Industry profitability and returns

Social, political, regulatory and environmental factors

Strategic fits with other businesses already owned

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Copyright 2000 Raymond S. Kulzick. All rights reserved. 000528.

This publication provides business, financial planning, and/or tax information to our clients. All material is for general information only and should not be acted upon without seeking appropriate professional assistance.


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Copyright 2000 Kulzick Associates, PA - Last modified: September 13, 2008