An industry or market can be analyzed for its attractiveness to a particular company or organization on a number of different characteristics. The list below presents some of the more significant market characteristics that should be considered.
Current market size
Projected market growth rate
Number of competitors, level of fragmentation
Intensity of competition
Technological skills required
Production/operations skills required
Other barriers to entry
Seasonal and cyclical factors
Industry profitability and returns
Social, political, regulatory and environmental factors
Strategic fits with other businesses already owned
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© Copyright 2000 Raymond S. Kulzick. All rights reserved. 000528.
This publication provides business, financial planning, and/or tax information to our clients. All material is for general information only and should not be acted upon without seeking appropriate professional assistance.