FAQ
CPM - Competitive Profile Matrix
Note that these responses are not official additions to the theory, only explanations for the cases based on the specific questions received.
The book says to use critical success factors and gives examples. These don't seem to match the example you gave in class.
The CPM uses critical success factors. These must be specific and are very different for each industry. See the bottom of CPM - Competitive Profile Matrix - Example for a definition of what competitive factors are.
I have identified "x" as a competitive factor. What happens if we don’t have that information? Should I not use that as a competitive factor, or should I guesstimate ... ? also I am currently listing the factors for the CPM and while I have listed excellent factors, (example- "x", or "y") I cannot figure out how to research these answers.
You have several choices:
1. Use other factors, but note in your paper that you think that "x" or "y" are better factors, but you don't have information to rate it.
2. Check to see if the company says something about this in either their 10K or annual report, or perhaps on their web site and then use that to document them versus competitors.
3. Guess - but that should be a last resort. If so, note that you are doing this.
Can you provide additional insight into the two levels of analysis required for question 3B?
See the sample: Sample part B - CPM
Would you please send me an example of how to answer question 4D in CPM Terms.
The recommended strategy of targeted direct mailings within Miami-Dade County is consistent on both levels with the recommendations of the CPM.
On Level One, the company was rated as a strong competitor, and the recommended strategy keeps them in the market, continuing to compete and penetrate the market further.
On Level Two, the direct mail marketing campaign would be based around our identified strengths. It would use testimonials from satisfied customers (one of our identified strengths) talking about our other two identified strengths: quality of installation and reliability of our product and installation.
- Last revised 09/03/2002 -