Internal-External Matrix (IE)

 

IE1.JPG (18566 bytes)

Grow & Build

Market Penetration
Market Development
Product Development
Backward Integration
Forward Integration
Horizontal Integration

Hold & Maintain

Market Penetration
Product Development

Harvest or Divest

Retrenchment
Divestiture
Liquidation

Source: David, Fred R. (1999). Strategic Management: Concepts (7th ed.). Upper Saddle River, NJ: Prentice-Hall, Inc., p. 191.

See also:
        Internal-External Recommendations
        Sample part B - I/E

- R. S. Kulzick - 08/11/2001 -

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Copyright 2001 Raymond S. Kulzick - Last modified: September 13, 2008