IFE - Internal Factor Evaluation Matrix - Example

 

Factor

Weight

Rating

Extended

Strengths      
  Well known for quality & reliable service

0.16

4

0.64

  Low turnover provides continuity & customer knowledge

0.07

3

0.21

  Represent a full line of top quality component manufacturers

0.15

4

0.60

  Strong balance sheet with very little debt

0.11

3

0.33

  Almost 60% of customers come from referrals

0.13

4

0.52

Weaknesses      
  Strictly a local company

0.05

2

0.10

  Unknown to the general public

0.02

2

0.04

  Use distributors for parts purchases, incurring higher costs

0.08

2

0.16

  Provide many benefits to employees that raise costs

0.13

1

0.13

  Less than 5% of customers buy service contracts

0.10

1

0.10

         
Total

1.00

 

2.83

- R. S. Kulzick - 05/10/2002 -

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Copyright 2002 Raymond S. Kulzick - Last modified: September 13, 2008