1. Market

A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).

B. Provide full support as to why this is the best definition. Address each part of the definition.

2. Life cycle

A. Fully analyze from the standpoint of Life Cycle theory. Clearly define and support the life cycle stage for the market you defined in #1. You must provide clear and convincing evidence for your position.

B. What does this theory recommend for this company. Explain in both Hofer terms and David's strategies.

3. GE Matrix

A. Prepare an industry attractiveness analysis, using at least 6 factors. Be clear and specific on each factor. Be sure you use the same industry you defined in #1.

B. Prepare either an IFE or CPM (only for the company) to support business attractiveness. Use at least 8 factors. Be clear and specific on each factor.

C. Carefully draw the GE matrix chart to scale. Be sure to label the axes and indicate the company's position.

D. What does this tool recommend? Explain in GE terms.

4. Porter states that there are three strategies a company can follow to create a competitive advantage.

A. Explain each of the three strategies.

B. Which of these is the company currently pursuing? Select only one and fully support your position. You must address all aspects of the definition - each separately.

C. Is this the best choice for this company at this time, or would one of the other 2 be better? Support your answer, but don't get into implementation, just address the competitive approach.

5. Recommendation: