CORAL DIVERS RESORT
CASE QUESTIONS
1. List and briefly support at least three major internal strengths.
2. List and briefly support at least three major internal weaknesses.
3. List and briefly support at least three major external opportunities.
4. List and briefly support at least three major external threats.
5. For each of the alternatives below, list at least three advantages and at least three disadvantages.
A. Significantly increase advertising and promotional efforts to travel agents aimed at strengthening their name recognition.
B. Add adventure diving.
C. Cut back their scope and focus on family diving.
D. Create a day-trip diving package and market to Bahamas resorts without dive facilites.
6. What one strategy should they pursue now? Be specific and provide complete support. You are not restricted to the alternatives given above.
- Q2 - 05/09/00 -