Hispanic Broadcasting Corporation - 2001
Case Questions
Notes:
a) You are being provided with an annual report for 2000 (year-ended 12/31/00) for HBC. You are responsible for returning this to me, without writing on it, with your case. Your case will not be considered complete without return of these materials.
b) You need to research and obtain complete information on the two most important competitors in the same market as HBC. You also need to research information regarding the industry. The summary sheets I am giving you are not sufficient.
c) This case is as of 12/31/00. Subsequent company actions or events should not be used to justify or support any recommendations or analysis.
Questions:
1. A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition.
C. Fully analyze this market. For example, what is its growth rate, how large is it, approximately what is the company's share of the market, and then briefly note who are the major competitors and what are their positions.
D. What does this theory recommend for the company? Explain.
2. A. List the company's two most important competitors. Justify your selection of each in terms of their importance and their similar market definition.
B. For each competitor, provide a description of their market(s), highlighting all the various ways they may differ from the company's.
3. A. Prepare a Competitive Profile Matrix for the company, comparing it the TWO MAJOR competitors you defined in #2. Use 10 to 12 factors. Be sure you use competitive factors and the same industry you defined in #1.
B. What does this theory recommend for the company? Explain. Be sure to clearly address BOTH levels of the recommendation.
4. A. Develop a BCG matrix for the company. Clearly and fully state facts to support your conclusions for each axis and carefully draw the chart to scale. CLEARLY SPECIFY WHAT MEASURE YOU ARE USING AND JUSTIFY YOUR USE OF THAT MEASURE. Be sure to use the same industry you defined in #1.
B. What does this theory recommend? Explain in BCG terms. Do not use David’s wording or recommendations.
5. A. What one major strategy should this company pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical.
B. Clearly relate and justify your proposed strategy in relation to the theories in #1, #3, and #4. Be specific to the theory.
See Hispanic Broadcasting FAQ for answers to frequently asked questions about this case.
See Research Case Notes for suggestions on research cases.
See Hispanic Broadcasting Corp Research for HBC specific research links.
- Q1 - 06/09/01, 8/26/01 -