Nucor Corporation - 1991
Case Questions
1. Market
A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, level in chain, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition.
C. Fully analyze this market. For example, what is its growth rate, how large is it, approximately what is the company's share of the market, and then briefly note who are the major competitors and what are their positions.
D. What does this theory recommend for the company? Explain.
2. Miles & Snow
A. In terms of Miles & Snow, what type of company is this? Select only one.
B. Support in terms of each of the items in the definition. Be specific and complete.
C. Support in terms of each of the items in the strategy set. Be specific and complete.
D. Support in terms of at least four (4) of the items in the characteristics & behavior. Be specific and complete.
3. Alternatives
A. Prepare four (4) specific, reasonable, and significantly different alternative strategies for this company. State each clearly, briefly, and in specific terms. No generic alternatives.
B. For each alternative in A, list at least three specific advantages and three specific disadvantages.
4. Recommendation:
A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question:
1. State your recommended strategy.
2. Explain your strategy.
3. Support why your strategy is appropriate.
4. Support why your strategy is the best strategy.
B. Clearly relate and justify your proposed strategy to each tool above.
1. Relate to your market definition and market share theory in #1.
2. Relate to Miles and Snow in #2.
3. Relate to alternative analysis for the selected alternative in #3.
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- Q1 - 05/22/2002 -