Rumelt's Criteria

 

Richard Rumelt developed four criteria for evaluating strategies:

Consistency

    Are the external strategies consistent with (supported by) the various internal aspects of the organization? You must examine all the various functional and internal management strategies employed by the organization and compare them with the external business strategy.

Consonance

    Are the strategies in agreement with the various external trends (and sets of trends) in the environment? To answer this questions, you need to look at all the major trends that impact the selected strategy - both positively and negatively.

Feasibility

    Is the strategy reasonable in terms of the organization's resources?

Advantage

    Does the strategy create and/or maintain a competitive advantage?

 

Source:  David, F. R. (1999). Strategic management: Concepts (7th ed.). p. 282. Upper Saddle River, NJ: Prentice-Hall, Inc.

- 06/14/00 - last updated 09/25/2006 -

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