STARBUCKS CORPORATION
CASE QUESTIONS
1. A. Clearly and specifically define this business as it now exists and its market in one clear and specific sentence. This must be a complete definition (customer, product/service, and geographic area at a minimum).
B. Provide full support as to why this is the best definition. Address each part of the definition.
C. Fully analyze this market. For example, what is its growth rate, how large is it, and who are the major competitors and what are their positions.
D. What does this theory recommend for the company? Explain.
2. A. Fully analyze from the standpoint of Life Cycle theory. Clearly define and support the life cycle stage for the market you defined in #1. You must provide clear and convincing evidence for your position.
B. What does this theory recommend for this company. Explain in both Hofer terms and David's strategies.
3. A. Prepare four (4) specific, reasonable, and significantly different alternative strategies for this company. State each clearly, briefly, and in specific terms. No generic alternatives.
B. For each alternative in A, list at least three specific advantages and three specific disadvantages.
4. A. What one major strategy should they pursue now? It must be one of the four you analyzed in #3. You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical.
B. Clearly relate and justify your proposed strategy in relation to the theory in #1, and #2 and your analysis in #3. Be specific to the theory and address each theory separately.
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- Q3 - 07/22/00 -