TOOTSIE ROLL INDUSTRIES, INC.
CASE QUESTIONS
1. A. Fully analyze from the standpoint of strategic market share theory. Clearly state at least two complete definitions of "market", and discuss the company's position in each.
1. B. Which one of the markets discussed in A. is the company's real market? Support fully.
1. C. What does this theory recommend for the company. Explain.
2. Prepare an External Factor Evaluation (EFE) matrix. Use 10 to 12 factors. No more than 60% may be opportunities or threats (balance).
3. Prepare an Internal Factor Evaluation (IFE) matrix. Use 10 to 12 factors. No more than 60% may be strengths or weaknesses (balance).
4. A. Using the results from #2 and #3, prepare an Internal / External (IE) matrix.
4. B. What does the IE theory say they should do now? Explain.
5. A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical.
5. B. You must clearly relate and justify your choice in relation to the theory in #1and #4. Be specific to the theory.
See FAQ for answers to frequently asked questions about this case.- Q2 - 05/09/00 -