There are three distinct levels of strategy within an organization. It is important that these be properly inter-related.
What set of businesses should we be in?
What should be the emphasis among these businesses?
Scope of the business.
Resource deployments among businesses.
How do we compete in a particular industry?
Distinctive competencies and competitive advantages.
Stage of product/market evolution.
Functional Area Strategy
How do we maximize resource productivity?
Coordination and integration of activities within a single function.
See Functional Strategy for more information.
Source: Hofer, C. W. & Schendel, D. (1978). Strategy formulation: Analytical concepts. St. Paul, MN: West Publishing.
See Miles and Snow for a specific theory regarding this.
© Copyright 2000 Raymond S. Kulzick. All rights reserved. 000613.
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