1.    Review the mission statement on page 305.

A. Which one stakeholder group is the mission primarily focused on? Support fully.

B. Review this mission statement in terms of the minimum four elements per class discussion. Discuss each of the elements separately. Is the mission statement adequate in its discussion of the element? If not, how could it be improved. Be clear with complete support.

2.    Review the 4 company objectives on page 305.

A. Using the material discussed in class as well as the text, clearly and completely define what a "long-term business objective" is. State the characteristics such an objective should possess. Be complete.

B. For each objective, evaluate whether it meets the definition of a long-term business objective and is appropriate for the company. Be specific in supporting why each objective does or does not meet the criteria and is or is not appropriate (these are two different questions). No "maybes" will be accepted. A "generic" answer is not sufficient, nor is it satisfactory to give the identical reason for numerous objectives.

C. Reword and clearly restate all four objectives so that they completely meet all the characteristics of a long-term business objective and are appropriate for the company. State in five-year terms.

3. Alternatives

A. Prepare four (4) specific, reasonable, and significantly different alternative strategies for this company. State each clearly, briefly, and in specific terms. No generic alternatives.

B. For each alternative in A, list at least three specific advantages and three specific disadvantages.

4.  Recommendation:

A. What one major strategy should they pursue now? You must be specific (not generic) and support fully. Support for your choice being the most appropriate choice is critical. Use the following outline to answer this question:

1. State your recommended strategy.

2. Explain your strategy.

3. Support why your strategy is appropriate.

4. Support why your strategy is the best strategy.

B. Clearly relate and justify your proposed strategy to each tool above.

1. Relate to your mission analysis in #1.

2. Relate to your reworded objectives in #2.

3. Relate to your alternative analysis of the selected alternative in #3.